Pianos are beautiful instruments and hold constant duality:

Tradition & inspiration, drama & intimacy, grandeur with infinite details.

My intention was to design a website that will reflect these qualities.

UX by Create.

I chose a minimal visual language in order to keep the focus on the instrument.

#000000

#4A4A4A

The challenge was to showcase the tradition

and prestige of the brand while keeping a modern, relevant look & feel.

The UX structure called for a detailed features section.

I chose to adapt it to an interactive drop down component

in order to allow for maximum readability and easy exploration.

A key factor in E-commerce design is creating a

seamless experience for the user regardless of the device.

Minimal visual language and usage of impressive photographs

created a page that is rich with information but not overwhelming.

I chose to use common music symbols in the icons to enhance

their meaning while keeping the elegant feel of the page.

A major difference from the UX instructions was the fact that there are no prices in the website.

I changed the cart's design in order to imply that it serves a different purpose.

One of the ways to create a harmonious design was to draw

the color scheme from the instruments themselves.